Instagram and Snapchat
As part of Warner Music UK‘s progressive advertising strategy, Aug-it! have created Instagram effects for a number of their artists. Dua Lipa’s «Hallucinate» effect hit over 100 million impressions in the first week.
We launched the new effect «Power» for Ellie Goulding. Ellie shot the video at home on her iPhone and we turned the footage and effects into an Instagram experience for her fans. We followed up with a full album sampler AR effect for her new album «Brightest Blue».
We built a brand new augmented reality music remix concept for Instagram Stories for the release of 5 Seconds Of Summer’s new album Calm. The «Wildflower/No Shame» effect allows fans to remix the tracks in realtime.