Capitol Records UK knew that a campaign focused on social media would get the most engagement from Liam Payne’s audience, which has a significant female fan base in the 18–34 age group. We made them one of the first Facebook-only games to match the themes in the promo video and the fans loved it! To date the Stack It Up project has amassed over 150 million digital impressions across Facebook & Instagram.
Read the report on the project here.
